The car salesman strikes again. Last time one inspired me to write "Car Salesman Cold Call." This latest guy made me realize just how silly it sounds to tell a prospect you are "checking in." Bet you say that, too. What does "just checking in" mean anyway? Have you ever stopped to think about it?
I have and I still can't figure it out. Checking in on what exactly? "Checking in" is something you do at the gym, or a security desk but checking in with a prospect? Nope. What "checking in" really means when a salesperson says it is, "I have nothing better to say, so I will say "I'm checking in."
Synonym for checking in? Being a pain in the ass. Kind of like a second grader saying "please" a million times at the check out line after you say "no" to candy. It just gets old. It grates on your nerves. It eventually pisses you off.
Step back for a second and think about how many clueless salespeople call prospects to "check in." Lots! And you wonder why prospects won't take salesperson calls? Because 99% of the time, the calls are a useless waste of time.
Instead of checking in, why not call with something helpful, thoughtful or original. Be a breath of fresh air. Make prospects happy you aren't some numbskull "checking in." Don't sell like a second grader begging for candy at the check out line. Sell like someone with knowledge and skill. And you will sell more, champ!