What’s the difference between a seven-year-old selling toys door-to-door and professional salespeople? Not much. Both practice bad second grade habits too much and don’t implement the good lessons they learned.
Need proof? No problem, it’s all spelled out in examples sent by professional salespeople from across the country in a myriad of industries. Email pitches, phone calls, sales letters, direct mails--look at some that you have received or more likely that you have written.
Fact is, we are all caught in the “i-society”, the “me first” individual need centric society for which we live. If you are in sales, you should start looking at “I” as a four-letter word. A filthy habit. The thief who steals your plasma screen TV, sports car, kid’s college fund, or that sweet ass pair of Manolos.
“I” is the main reason you are selling like a second grader and “I” is a powerful, relentless advisory.
The first step to breaking a habit is to recognize it and admit it.
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