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07/06/2010

Comments

Dave McMinn

Ahhhh...make it fun for the prospect. Simply brilliant.

www.aboutsalespeople.com

A great sales mentor once taught me that sales is about the "little things." He said that you never know what "little thing" is going to close the sale or prevent you from making it.

If the iPad (or for that matter - a notebook PC) creates an environment for success - all the better. I caution all my sales team, however, that when all is said and done, business customers usually make buying decisions because they really believe that your product/service will create the biggest impact for their organization. For you folks in the publishing business, I can't think of a better way to demonstrate this impact! Nice.

You Sell Like a Second Grader

you are exactly right. A toy is never going to make the sale. The product or service and TRUST has to be there. No matter how many cool toys you have, if you can't build trust with a good product, game over.

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